Corporate World Embracing IDNs.
With recent news of Google, Microsoft and McDonalds buying up IDN Domain Names, Pizza Hut China has jumped in as well.
必胜宅急送.com or http://xn--09st2hjis03i62p.com/
It looks like the business world is becoming savvy to the fact that IDNs will be an important piece of their overall business strategy.
Investors should take note...this is the start of what will only increase IDN values, and jumping in ASAP, before generic domains become out of reach, would be a wise decision.